Chapter 15
Decision Ownership Map
Chapter 15 of Silent Spend examines what happens when ownership of marketing spend is unclear. When two people share ownership, no one owns it. When decisions require permission to stop, bad spend continues by default.
Map every area of material spend to one person who can approve, change, or stop it without asking for permission first. Use the table below to identify gaps.
Decision Ownership Test
Who can say no to this spend, today, without asking permission?
If you cannot name one person for each row, ownership is unclear. A role is not an owner. A team is not an owner. Name a person.
Row 1
Row 2
Row 3
Row 4
Row 5
The ownership and accountability framework is covered in Chapter 15 of Silent Spend.
Buy the Book