Chapter 11

Contract Review Checklist

Chapter 11 of Silent Spend covers what marketing contracts should contain and what they typically do not. Most contracts are written to protect the agency. This checklist corrects that imbalance.

Work through it before signing any new marketing contract or renewing an existing one. Flag red flags before they become problems.

01

Scope and Deliverables

02

Ownership and Access

03

Performance and Accountability

04

Exit and Transition

⚠

Red Flags

Mark any that are present in the contract you are reviewing.

Before Signing

What must still be agreed before you sign?

What would cause you to walk away?

0 of 15 items confirmed

The full contracts and leverage framework is covered in Chapter 11 of Silent Spend.

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